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def theory of action and theory of change with example of decreasing defense budget (Aaron Schwartz)
Theory of action: what can you do? If you're a blogger, write a blog post

Theory of change: what makes it happen? It is voted. Why? Because politicians vote for it. Why? Because they think it's going to make them reelected, and because they believe in it. How to make them believe in it? First convince the influential people the politicians trust, etc.